Chandan Kumar - Global Info Edge
10–15 quality calls a month and 3+ high-ticket closes - booked calls, not vanity metrics
Chandan Kumar is the founder of Global Info Edge and a Google Ads expert with 17+ years in digital marketing. He has managed crores in ad spend and generated 5M+ leads across industries - so lead generation was never the question. The gap was on LinkedIn: for all that authority in paid media, his personal presence wasn't turning into booked calls with the right decision-makers.
The challenge
Chandan had every credential that should command attention - 17+ years in performance marketing, crores in managed ad spend, 5M+ leads generated - but his LinkedIn wasn't reflecting any of it. His profile read like a résumé rather than a magnet for high-ticket clients, and there was no consistent system turning his expertise into conversations. The people who most needed his skills weren't finding their way onto his calendar, and outreach happened only in unpredictable bursts between client work.
Booked calls
Sporadic
Now
10–15 / month
Profile
Reads like a résumé
Now
Authority positioning
High-ticket closes
Occasional
Now
3+ / month
Outreach
In bursts
Now
Systemised weekly
What we did
- Repositioned his profile around outcomes and authority, not a list of credentials
- Built a weekly content rhythm that showcased real ad results and marketing thinking
- Defined a tight ideal-client profile so outreach reached genuine high-ticket prospects
- Ran targeted, non-salesy outreach that started real conversations
- Set up a booked-call system so interest converted into calendar appointments
- Added a consistent follow-up cadence so no warm lead slipped away
We treated Chandan's LinkedIn the way he treats an ad account - as a measurable system, not a hobby. First we rebuilt his profile to lead with proof and positioning, so a decision-maker understood his value in seconds. Then we put his content on a dependable weekly cadence and paired it with intentional outreach to the exact people he wanted to work with. Instead of chasing, we built a flow that consistently turned attention into booked calls - the same predictability he engineers for his own clients' campaigns.
The growth
The impact
Chandan now gets booked calls, not vanity metrics - a steady flow of 10–15 quality conversations a month and 3+ high-ticket closes, exactly what he needed. The expert who already knew how to buy attention now has a system that converts his own authority into pipeline, on autopilot.
Booked calls, not vanity metrics.
