Bhushan Samant - Educore Pro
From no real presence to reaching university decision-makers - and an acquisition
Bhushan Samant is the Founder & CEO of Educore Pro in Pune. He had a LinkedIn profile, but no real presence behind it - no strategy, no right connections, and no clear way to reach the very specific audience he needed: decision-makers at Australian and UK universities. He also believed the only way to generate leads was to pay for expensive tools.
The challenge
Bhushan had a LinkedIn profile but no real presence - no strategy, no meaningful connections, and no idea how to reach his ideal audience. His target was narrow and high-value: decision-makers at universities across Australia and the UK. On top of that, he assumed reaching them meant spending heavily on expensive tools, which put the whole plan on hold before it started.
Presence
Profile only, no strategy
Now
Real, targeted presence
Connections
Random / few
Now
1,300+ right people
Tools
Expected expensive stack
Now
Only Sales Navigator
Reach
None
Now
AU & UK universities
What we did
- Optimised his profile so it spoke directly to university decision-makers
- Built meaningful, targeted connections instead of random ones
- Ran strategic commenting, posting and outreach as one system
- Focused entirely on decision-makers at Australian & UK universities
- Replaced expensive tools with just LinkedIn Sales Navigator to reach the right people
We built everything that actually mattered - profile optimisation, the right connections, strategic comments, consistent posts and deliberate outreach - and pointed all of it at one narrow, high-value audience. Instead of the expensive tools Bhushan expected to need, we guided him to use only LinkedIn Sales Navigator to find and reach decision-makers at Australian and UK universities. No big budget, no fancy stack - just the right strategy applied consistently to the right people.
The impact
With the right strategy and just Sales Navigator, Bhushan reached the exact decision-makers he needed across Australia and the UK, built 1,300+ of the right followers, and generated consistent inbound leads. That momentum culminated in Educore Pro being acquired by Accumen for its AI service. No big budget, no fancy tools - just the right strategy, and it led all the way to an acquisition.
No big budget. No fancy tools. Just the right strategy - and an acquisition.
